December 6, 2023
MotoGP ‘30%’ the dimensions of System 1, however ‘actual followers’ | MotoGP

That’s in line with an evaluation by CryptoDATA, which has a presence in each championships as a majority shareholder of the RNF MotoGP crew and technical sponsor for Alfa Romeo Sauber in F1.

“MotoGP is at 30% of System One at this second, if we wish to be real looking,” mentioned Bogdan Mărunţiş, liable for International Technique.

“In System One, the fan base has grown due to Netflix. Now they’ve two forms of customers: The younger guys 17-24, possibly a bit of bit much less, after which over 24, which is identical age as MotoGP.

“The common price range that one fan can spend in MotoGP shouldn’t be as excessive as in System One, however our benefit in MotoGP is {that a} fan of MotoGP is an actual fan.

“A fan in System One might need seen it on Netflix and likes the approach to life greater than the racing.

“However the advertising is nice, the hype is working and their [F1] fan base is rising.”

Co-founder and CEO Ovidiu Toma added: “MotoGP has a extra consolidated fanbase than System One, in our opinion.

“Meaning a fan who actually understands the game – rider names, numbers, historical past, bike manufacturers and a minimum of some crew achievements.

“Then again, if we have a look at System One, a few of the newly constructed fanbase is there for the standing.”

440,000 followers are reported to have attended the 2022 US F1 Grand Prix at COTA.

One technique that CryptoDATA intends to make use of to spice up the publicity of the RNF crew is cross-promotion with different sports activities, together with F1.

“Undoubtedly we’re methods to cross-activate as a result of the fanbase of System One and MotoGP don’t precisely intersect, only a small half,” Toma mentioned.

“It has been tried earlier than, I’ve seen just a few different campaigns they usually have been profitable.

“We’re additionally tennis occasions and different sports activities that don’t intersect with MotoGP.

“And when you develop your individual crew and riders, you routinely develop the game of MotoGP.”

RNF Aprilia will unveil its 2023 racing colors for Miguel Oliveira and Raul Fernandez, plus a brand new title sponsor, at Estoril on March 16.